This course is focused on helping students establish an actionable plan for the launch of their business. Efforts will be focused on establishing a well conceived, achievable and actionable path to market. Efforts will also be focused on developing a proof of concept or demo of their product/service. It will also be assumed that most teams will be required to bootstrap their way to a successful venture, but with substantial guidance given on how to effectively organize and deliver their pitch to either potential partners or investors.

It is designed to be the second course of a two course series, the first of which is titled What’s the Big Idea? and focuses on the development of a viable business/product/service idea. For students not participating and qualifying for the class through What’s the Big Idea?, entry into the class will require teams to present their business idea either through a 5-minute presentation to one of the instructors listed above or a one-page summary of a business idea that they have a passion to pursue. This must include a clear description of your idea, the problem it addresses, the marketplace and your customer/users and your team. This one-page summary will be reviewed for clarity of vision and viability. Individuals may apply. Individual applicants will be selected based on either or both an interview in order to gain a better understanding of the students’ passion for starting a business. Students will be allowed continue with the class if they can find a team to accept them or assemble a team of their own. It is strongly recommended that students first complete the course titled What’s the Big Idea?, but this is not required.